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Archive for the ‘Social Media Training’ Category

Google Announces Changes to Places Pages

Local searchers and local businesses will see a fairly substantially different Place Page the next time they’re poking around Google Maps/Places. The company announceda new look Thursday and promises more changes to come.

The new layout of Place Pages puts a heavy emphasis on reviews. More specifically, it emphasizes reviews from Google users and no longer shows review content from third party sites. (Google had issues with both Yelp and TripAdvisor over review snippets last year, you may recall.)

Rather than showing external reviews, the new Place Page only links to third party sites after showing a selection of Google user reviews. The review emphasis is also obvious with not one, but two cherry red “Write a review” buttons. Here’s a look at an example Place Page with Google’s new look-and-feel. Read the full article at searchengineland.com.

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New Program Launch for Professionals in Transition. Focus: Defense Sector

We are proud to announce that our own VP of Emergent Media, Cyndee Harrison, will be a part of a new opportunity for professionals in transition. Wayne State University, in partnership with Macomb Community College, is launching the Defense Employment Transition Program (DETP). The DETP is a comprehensive re-employment program created specifically to meet the needs of unemployed, underemployed, veterans and displaced workers – both white and blue collar. This unique program offers foundational skills for the professional in transition and is highly customized to meet each individual’s needs. The full program is 10 weeks in length, but participants have the opportunity to pick and choose which parts are relevant for their needs. The components of the DETP include:

•Individual Assessment: Comprehensive on-line tools assess your personality, professional interests and workplace skills. A gap analysis helps you evaluate your professional skills against a roster of Defense sector requirements. By the end of the assessment process, you will have a clear picture of the skills you should highlight and the skills that require further development.

•Personal Strategic Employment Plan: The Personal Strategic Employment Plan is similar to a corporate strategic plan in the sense that it drives performance with a set of specific and measurable objectives. Throughout the program you will have a chance to develop and fine tune this plan as your career goals come into focus.

•Professional Coaching: A professional coach will meet one-on-one with you over the course of four one-hour meetings to debrief the assessments and work to create specific and measurable career goals.

•Education Workshops and Clinics: Focused education workshops and hands-on clinics will help you sharpen skills in resume and cover letter writing, networking, job search maximization and interviewing preparation – setting you up for maximum success in the Defense sector job market.

•Mock Interviewing: Mock interviews are conducted to provide a low-risk environment for practicing your interviewing techniques – before you interview in a real setting.

In addition, you will receive personalized feedback from an interviewing skill expert. The program begins with a half-day Orientation session that describes each of these components in more detail and provides an opportunity for participants to ask questions. All sessions will be delivered at Wayne State University’s Macomb Education Center located at 16480 Hall Road, Clinton Township, MI 48038. To register for an Orientation, call 586-498-4000 or visit http://www.macomb.edu/defensetraining

For more program information, call 313-577-4449

Join us for MIX–Marketing Idea Exchange

While we don’t recommend that you text while driving, more and more businesses are finding that texting while marketing is a very cost effective means of communicating with their stakeholders. What do you think? Come and spend an hour learning more about what this means to your business!

Join us for a lunch-and-learn event where we will network, share best practices, and explore the shifting landscape of marketing in the Web 2.0 world. Come and bring your best ideas and learn something new from other small business owners, marketing professionals, and more!

October’s topic: Text-Message Marketing

Regardless of your level of knowledge, you’re sure to have a great time!

Business owners, marketers, or others will enjoy a good meal and great conversation–anyone is welcome, please share our flyer and invite your friends. It will be the most productive lunch hour you’ll spend all month!

Please RSVP by October 13 to 313-410-2343 or email  charrison@frontier3.com

FRIDAY, OCTOBER 15
12 noon – 1 pm
City Kitchen
16844 Kercheval Avenue
Grosse Pointe
http://www.city-kitchen.com
$20 plus tip  (cash or check)
includes your meal and materials